The Role of Urban Design on the Branding of Urban Space

Document Type : Original Paper


1 Ph.D. Candidate, Science and Research Branch, Islamic Azad University, Tehran, Iran

2 Associate Professor , Science and Research Branch, Islamic Azad University, Tehran, Iran


The aim of this research paper was to determine the role of urban space design on cities competitiveness in the process of globalization. In the era of globalization and with the rush of investors to find attractive places for investment, cities are becoming the focal points for investors and the urban managers, who need to present a variety of attractions to draw financial capital and be able to compete with other cities. But, it seems these days, capital and time is wasted due to the lack of coherent theoretical foundations regarding the role of urban design professionals in making cities and urban spaces more attractive. This study explains and discusses the role of urban design in the process of making cities attractive in order to compete, by using a descriptive approach and by studying and reviewing relevant scientific resources and researches. The outcome of this study shows that today the relationship between urban design and urban economic conditions are reversed, and this phenomenon, based on the aims that have been mentioned in this article, has created a new model of urban space management in order to attract investors and develop urban growth.